Online Digital Publishing Or Conventional Publishing? Lift The Cloud Of Doubt Here!

Online Digital Publishing

If you are new to digital publishing and wondering why it has become a new hype in the industry. Then, the answer is – ease of creation and distribution with added benefits that a conventional publishing model cannot provide. Even the traditional publishers are making a shift towards digital publishing. They have realized that keeping their businesses alive by continuing only with traditional publishing may not be that beneficial to them.

In this digital age, the new generation is constantly looking for new content and instant gratification. People are accustomed to operating devices like laptops, mobiles, and tablets. This enables easy access to multimedia-rich interactive content on their devices. And, most of the readers prefer such interactive content over a printed book which offers nothing but static pages with plain text. This is why online digital publishing is getting eminence among readers as well as the publishers. Still unconvinced? Let us go through some primary advantages that you get with digital publishing.

The Top 5 Advantages Of Digital Publishing Solutions

Cost-Effective Production

Digital publishing is a lot more cost-effective than physical publishing. There is a vast difference between the prices of the two as publishing a physical book is costlier than publishing an eBook. Primarily because digital publishing eliminates a lot of processes that are involved in traditional publishing, thereby, reducing its cost. You just need a computer with software to create and publish your work. And, not to forget – a good internet connection. Whereas, the conventional publishing process includes traveling, printing, distribution, cover page illustration etc. all of which has individual charges that are added to the cost of the book with other sundry charges if any.

So, if you are a reader and purchasing a printed book, you are not only paying for the author’s hard work but also the cost of transportation, printing, publishing, distribution, cover creation etc. On the contrary, in the case of buying an eBook, along with the author’s hard work, you are only paying for the profit that s/he aims to make.

Seamless Book Creation Process

Manually typing content and giving it out for printing is not only a waste of money but paper as well. Replacing this traditional process and creating eBooks on a publishing software enables you to have the content directly on a digital publishing platform. A platform will not only enable you to design/download the cover page illustration but also allow you to add HTML interactivities, drag and drop elements etc., with utmost ease. Further, you get the freedom to use your creativity as you also get to design the layout and choose themes for your eBook.

Interactivity-rich Reading Experience

Digital publishing allows you to give an interactive reading experience to your esteemed readers. They not only get to turn the pages in an eBook but can also zoom in/out and change the font size as per their reading comfort. As per your content’s requirement, you can add multiple interactive elements sparingly, from images and videos to the read-aloud feature via epub3. A printed book is devoid of such interactive features. And this is what makes an eBook more interesting and engaging for the users.

Flexibility To Edit After Publishing

If you have published a book in the traditional way and made a slight mistake in alignment or typo somewhere, there is no way you can rectify that error. And, republishing a print book is not just an additional effort but it also proves to be a costly affair. However, with eBooks, you can make edits and rectify the errors promptly. As eBooks are structured on cloud-based platforms, it gets easier to even update any information or any other edits. Print publishing may not provide you the same. Therefore, with digital publishing, you can keep your digital content error-free and updated at all times.

Analyze Distribution and User Behavior

Having your work on a digital content distribution platform enables you to track your distribution patterns. Knowing how many users have downloaded your eBook will allow you to track the number of people who’ve accessed your eBook. Further, you can view the reviews of your eBook’s performance. Whereas, in a traditional publishing model, you have to wait for weeks or months to get insights about the sales performance of the respective work. Analytics have made it easy to promptly track and receive accurate data about eBook distribution and consumption. This helps you plan eBook sales strategies.

So, these are some of the major advantages which you can cherish with digital publishing. It is cost effective and can help you make more revenue than a print book.

Entrust SunTec Digital For All Digital Publishing Needs!

Creating content becomes way more convenient with digital publishing solutions. If you wish to know more on the subject, then drop a mail at to get a free consultation on online digital publishing.

The SunTec Digital Blog

Brought to you by the Marketing and Communications Team at SunTec Digital. We publish tips & tricks, informed opinions, and interesting stories about Digital publishing solutions & industry trends. Join our mailing list to stay ahead of the curve.

About The SunTec Digital Blog

Brought to you by the Marketing and Communications Team at SunTec Digital. We publish tips & tricks, informed opinions, and interesting stories about Digital publishing solutions & industry trends. Join our mailing list to stay ahead of the curve.
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